A point of reference for urban subcultures, ATIPICI was born in 2003 from the vision of Filippo “Rula” Brucoli, founder and half of the Italian rap duo ATPC.
Born with A small shop outside the center of Turin, a disruptive and countercultural reality with Hip Hop and Street Culture ingrained in its DNA, ATIPICI has conquered urban spaces, establishing itself on the scene, remaining true to its values and cultivating the dream of taking an atypical urban lifestyle vision as far as possible.
When streetwear culture exploded, we were there.
Research, consistency, and foresight have made us a solid and well-established reference point. Our secret? The unstoppable strength of those who have turned their passion into a profession, and who love it madly. Thanks to our passion, our unmistakable identity, and our constant pursuit of innovation, ATIPICI continues to grow, establishing itself as a solid company recognized and appreciated internationally.
Streetwear, music, events, sports, accessories, and more… We're authentic, unique, and stylish. In a word: ATYPICAL.
Come meet us at ATIPICI Shops throughout Northern Italy, discover over 20 years of Italian street history, and check out everything we talk about on our blog!
