In the early 1990s Venture Trucks were launched with a low selling price. The timing was right because there was a change in the way skateboarders used their decks and they soon took notice of this relatively unknown brand.
Ever since skate legend Mark Gonzales started using them, some of the best street skaters soon followed. The rest is history.
The t-shirt with the "AWAKE" logo and the large "V" remains one of the most iconic images of the skate brand which is recognized for original, quality products perfect for the lifestyle they are aimed at.
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