Metal Gienchi, the handcrafted sneakers made in Italy

Metal Gienchi is the latest evolution of the all-made in Italy sneaker brand that tells a unique vision of artisanal footwear and full-on Italian style.

Gienchi origins: sneakers with studs

Born as an artisan brand from an intuition of Giancarlo Grossi, Gienchi was born in 2006 and immediately became famous thanks to its studded sneakers. The success leads the new designer to explore other styles whose common thread is the desire to combine the concepts of industrial and elegant.

In addition to the studs, Gienchi also wants to play with the concepts of wear and tear and dirt. without obviously giving up sturdiness and quality materials. Thus he introduced the first sneakers with the dirty look, that is, that dirty and destroyed effect that is so popular today, revived by fashion houses such as Balenciaga.

The pioneer of the dirty look

Within a few collections Gienchi became one of the must-have shoe brands in the world. Always recognizable for its bold and irreverent design, kilos and kilos of studs, highly effective colors (among all the fluorescent ones), stylistic explorations with an unmistakable punk-rock allure.

Giancarlo Grossi is increasingly considered a pioneer of style and when Gienchi is acquired by a large group, no one dreams of relieving him of the artistic direction of the brand. Having achieved and consolidated international success, in 2014, Gienchi transformed into Metal Gienchi and with the name the brand also evolved, expanding the stylistic choice with new lines and collections that perpetuate the made in Italy traits of its artisanal footwear.

Metal Gienchi, the evolution of handcraft footwear

In 2020, Metal Gienchi evolves further, opening up to new forms and inspirations aiming to transform its DNA in a more contemporary key. Alongside the usual distinctive features, such as the dirty look and the acid-fluorescent colours, Metal Gienchi combines lines that recall the most famous sneakers, also introducing an R&D department based on the use of new innovative materials with innovative technologies such as thermal fabrics, glow in the dark and photosensitive.

An absolute rebranding that also introduces the new logo which, like molten metal, blends perfectly with the lines of the sneakers, making the creations even more distinctive.

Metal Gienchi today

Today Metal Gienchi is one of the most important Italian sneaker brands. Exclusive and stylish, its quality footwear is synonymous with craftsmanship and researched creativity. A must for those who always want to stand out with a unique style!