About us

Atypical it born in 2003 from a design by Filippo "Rula" Brucoli, founder and current half of Italian rap group ATPC, from which the store takes the idea of the name and inspiration.

Started as a small company rooted in the urban fabric Torinese, atypical has over time become a reference point for lovers of streetwear, and more generally of the urban culture.

Thanks to the passion, constantly looking and taste that sets it apart, atypical continues to grow and improve year after year, confirming itself as a solid certainty recognized and appreciated internationally.

Clothing, music, accessories and much more ...

Atypical ...
Feel your way!
Keep your style!