New Era

Explore the iconic New Era cap collection, founded in 1920 in Buffalo. Discover the authentic models of the MLB, NFL, NBA and NHL teams, which have become symbols of youth and Hip Hop culture.

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Discover New Era

The New Era Cap Company is a Buffalo company, founded in 1920 by German immigrant Ehrhardt Koch, that exclusively produces and supplies regulation baseball caps to all Major League teams and their affiliates. It also produces caps for over 200 US colleges and for the major US sports leagues such as NHL (Hockey), NBA (Basketball) and NFL (American Football).
Over the years its diffusion has meant that it has become an icon of American youth culture. In the world of Hip Hop culture and music, New Era peaked hats became a true cult object.
Every year New Era produces over 30 million caps which are sold in more than 40 countries around the world. The most popular color is navy blue and the most popular logo is the New York Yankees.

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ATYPICAL BRANDS

Discover the original lines signed ATIPICI

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