NEW ERA

The New Era Cap Company is a Buffalo company, founded in 1920 by German immigrant Ehrhardt Koch, which produces and exclusively supplies the regulation baseball caps of all Major League teams and their affiliates. It also produces caps for over 200 US colleges and major US sports leagues such as NHL (Hockey), NBA (Basketball) and NFL (American Football).

Over the years, its spread has made it an icon of American youth culture. In...

The New Era Cap Company is a Buffalo company, founded in 1920 by German immigrant Ehrhardt Koch, which produces and exclusively supplies the regulation baseball caps of all Major League teams and their affiliates. It also produces caps for over 200 US colleges and major US sports leagues such as NHL (Hockey), NBA (Basketball) and NFL (American Football).

Over the years, its spread has made it an icon of American youth culture. In the world of culture and Hip Hop music, New Era visor hats became a true cult object.
Every year New Era produces over 30 million caps that are sold in more than 40 countries worldwide.

The most appreciated color is navy blue and the most popular logo is that of the New York Yankees.