BoyLondon

Founded in 1976 by Stephane Raynor, Boy London is an icon of punk and New Romantic fashion. Famous for the logo, worn by people such as Warhol and Madonna, the brand continues to express the rebellious spirit through black and white garments with touches of red.

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Discover BoyLondon

Stephane Raynor founded Boy London in 1976, opening the shop of the same name on the Kings Road. The creative element of the brand immediately attracted attention. Boy London became the epicenter of a new era in fashion and music, defining the spirit of punk and birthing the New Romantic scene. The desire to continually renew itself meant that the brand was soon on everyone's lips, from the underground to those who wanted at all costs to have an item from the most talked about brand. From Warhol to Madonna, from punks to New Romantics, from clubs to fashionistas, everyone has worn at least one Boy London item. The brand continued to be successful until the 1990s. The maxi printed logo also becomes an icon for youth movements.
Boy London still creates garments with strong punk references, both in terms of colors and models. The clothing for men and women is in fact made in black and white with touches of red. On the garments there is almost always the big Boy London logo printed on the front or printed all over on sweatshirts, t-shirts or women's leggings.

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