Fabri Fibra x Hero's Heroine FUCKTHEROMANCE capsule is out now!
Once again Streetwear and Rap music prove to be two sides of the same, brilliant coin.
A few days before the release of his new collection "Time flies 2002-2020", Fabri Fibra launches, in fact, an already highly requested capsule collection in collaboration with the Hero's Heroine brand.
A few days before the release of his new collection "Time flies 2002-2020", Fabri Fibra launches, in fact, an already highly requested capsule collection in collaboration with the Hero's Heroine brand.
From the graphics to the colours, everything was conceived and designed by the rapper from Senigallia who poses,
also, for the official launch campaign of the collection.
But how did the idea for this capsule come about?
"Social media has pushed people to express themselves more aggressively,
exhibitionists win, romantics lose likes.
From here the concept of Fuck the Romance was born, two extremes that coexist in the same sentence, precisely Fuck and Romance "
- declares Fibra himself.
A conceptual capsule collection, therefore, which aims to highlight the ways of action and communication of our time
and on how much the system of interactions in which we are inserted conditions our daily actions.
Even the logo, designed by a tattoo artist close to the founder of the brand at the suggestion of Fibra,
translates the concept of the collection into a graphic key.
FUCKTHEROMANCE includes t-shirts and hoodies in black, burgundy, white, orange and petrol and is available in all ATIPICI stores in Turin, Alassio, Alessandria, Novara, Cuneo and online on ATIPICISHOP.COM.
