“Ugly can be beautiful": CROCS continues to innovate streetwear with ugly footwear

An undisputed global trend, the CROCS have revolutionized the perception of ugly footwear , conquering fashion-streetwear with their functional , genuine and ingenious design which paves the way for unprecedented stylistic creativity .

Today, CROCS takes its style to the next level with innovative models suitable for every season in urban life, even the coldest and most impervious, such as the CROCS Echo Boot , and invites creativity with artistic customizations made live at PLUG-MI 2023 .

CROCS: Creativity and style at your feet

Born as technical boat footwear , the CROCS overwhelmed the world with the power of the pure and pleasantly controversial aesthetics of the Classic Clog , the brand's flagship model which went from the floors of kitchens and hospitals to the catwalks of London Fashion Week with the same simplicity as which a smiling child with braces can make a smile: “Ugly can really be beautiful” .

Chosen by top brands for crazy collaborations and by celebrities from all over the world for their comfort and irreverent style, the CROCS became irresistible thanks to the possibility of customizing your own pair thanks to a surprising variety of colors and an infinite number of JibbitzTM , the very fresh charms applicable to each CROCS model which contributed to the success of the brand.

Today, stylistic creativity is still the mantra of CROCS which with the simplicity of the Classic Clog invites you to develop increasingly extravagant compositions to invent iconic styles. In addition to JibbitzTM charms , the most creative members of the CROCS Community embark on customization projects every day that transform CROCS into true works of art .

CROCS x ATYPICAL @ PLUG-MI 2023. Millions of combinations. Your unique pair.

CROCS allows everyone to express their own style and personality with its over 30 colors , different silhouettes and hundreds of JibbitzTM charms , which make each pair of CROCS unique, rare and exclusive.

To enhance the love for customizations of its most popular models, CROCS presents a special project at PLUG-MI 2023 in collaboration with ATIPICI and Jacopo De Carli .

The most famous customizer and restorer of sneakers in Italy - Jacopo De Carli - has created a co-creation format for the occasion in collaboration with a pool of artists and writers from the street scene, selected by him, to celebrate the infinite possibilities of customizing the iconic CORCS Classic Clog .

The live show of creativity, skills and talents will take place in the immersive context of the PLUG-MI 2023 urban culture festival, which opens its doors on 9-10 September at Superstudio Più (Milan). To access the festival you can purchase official tickets on plug-mi.com and in all ATIPICI Shops.


Buy your pair of CROCS now on ATIPICISHOP.COM and enter the world of custom creativity!